Dealer Principal / DP, Kimberley

DEALER PRINCIPAL– AUTOMOTIVE RETAIL GROUP

Northern Cape

A well-established automotive retail group is seeking an experienced

Dealer Principal

to take full leadership of a high-performing passenger vehicle dealership.

This role is responsible for the overall operational leadership, performance, and growth of the dealership, ensuring strong alignment with OEM standards, group expectations, and customer service excellence.

The successful candidate will be a proven dealership leader with the ability to manage all departments within a franchised passenger vehicle environment and drive sustainable business performance.

Minimum Requirements

Matric (Grade 12) essential

Tertiary qualification in Business, Management, or related field (advantageous)

Minimum

3+ years' experience as a Dealer Principal

within a franchised vehicle dealership

Strong OEM dealership experience (passenger vehicles essential)

Proven ability to manage full dealership operations, including sales, aftersales, parts, and F&I

Strong understanding of OEM standards, compliance, and dealership processes

Track record of leading teams and improving dealership performance

Skills&Competencies

Strong leadership and people management ability

Solid dealership operational management experience

Strong commercial acumen within a retail motor environment

Ability to drive sales performance and operational efficiency

Customer-centric approach with strong CSI focus

Ability to work under pressure in a target-driven environment

Strong communication and decision-making skills

High level of accountability and integrity

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