LinkedIn Content and Marketing Strategist (3675115741-T1-PH- …, Pretoria

Job Type: Full-time, long-term contractor
Workplace: Remote
Schedule: Full-time, aligned with U.S. business hours (Eastern Time Zone)
Compensation: $1,500 - $2,000 USD

We're seeking a self-driven LinkedIn Content and Marketing Strategist to join our team full-time. This versatile role combines content creation, design, and video strategy for founder-focused personal branding. You'll work independently to manage end-to-end content production while collaborating on overall brand direction. The position requires strong writing skills, adaptability, and a proactive mindset. Perfect for someone who thrives wearing multiple hats in a dynamic marketing environment.


Own and execute a LinkedIn-centric marketing strategy for founders and executives, turning personal brands into lead-generating, credibility-building assets that support sales outreach and business growth.

This is not a generalist marketing role. It requires someone who lives and breathes LinkedIn and understands the nuance of writing as a founder, not a company.

1. Founder Personal Brand Strategy (Primary)

• Develop and own LinkedIn personal branding strategies for founders/executives
• Translate founder voice, lived experience, and POV into authentic content
• Balance personal storytelling with company positioning and commercial goals
• Optimize profiles to support outcomes (leads, speaking gigs, authority)

2. Content Strategy & Execution

• Build and manage LinkedIn content calendars (daily or high-frequency posting)
• Create posts, thought leadership pieces, case studies, and narrative content
• Stay current with LinkedIn content trends and algorithm behavior
• Ensure content feels native, human, and non-generic

3. Collaboration & Client Management

• Run weekly or regular planning sessions with founders to extract content ideas
• Act as a strategic partner, not just a content producer
• Manage feedback sensitively — founders are highly protective of voice and tone

4. Revenue & Sales Enablement Alignment

• Create content that supports sales outreach and lead nurturing
• Align marketing output with KPIs like:
  • Leads generated
  • Call bookings
  • Engagement tied to business goals (not vanity metrics)
• Work closely with sales to ensure messaging consistency

Requirements

• Deep, hands-on LinkedIn expertise (non-negotiable)
• Proven experience managing founder or executive personal brands
• Direct responsibility for content performance, not just posting
• Demonstrated ability to write in multiple distinct founder voices
• Experience tying content to real outcomes (leads, visibility, authority)
• Native understanding of what actually works on LinkedIn today
• Strong strategic thinking + execution (can plan and write)
• Exceptional copywriting with a human, authentic tone
• High emotional intelligence when working with founders
• Strong project management (can handle multiple clients/accounts)

Benefits

• Access to a $200k+ perk marketplace with instant discounts on 150+ services
• Access up to 50% of approved earnings before payday (no credit checks or fees)
• On-time, in-currency pay