Luxury Passenger Vehicle Dealer Principal - Gauteng, Pretoria

Remuneration: Approximately R100K basic + Incentive + Standard Benefits
 
Purpose Of The Job:
 
Our client, a prestigious luxury passenger vehicle dealership based in Pretoria, is seeking an experienced and dynamic Dealer Principal to lead and manage all dealership operations. The successful candidate must have current Dealer Principal experience within a luxury automotive brand environment and possess a strong understanding of premium customer service standards, dealership profitability, operational excellence, and manufacturer compliance.
 
This role requires a high-performing leader with exceptional business acumen, strong people management skills, and the ability to drive sales, aftersales performance, customer retention, and overall dealership success.
 
Interviews will take place at dealership and OEM level, which will include an OEM Assessment.

Responsibilities:

• Oversee and manage the full dealership operation, including Sales, Aftersales, Parts, Finance, and Administration
• Drive dealership profitability and ensure achievement of financial targets and KPIs
• Develop and implement strategic business plans to increase revenue, market share, and customer satisfaction
• Maintain strong relationships with the manufacturer and ensure full compliance with brand standards and operational requirements
• Lead, mentor, and motivate departmental management teams to achieve operational excellence
• Monitor dealership performance through financial analysis, reporting, and forecasting
• Ensure exceptional customer experience and uphold luxury brand standards at all times
• Manage budgets, expenses, and operational efficiencies effectively
• Drive staff development, succession planning, and performance management initiatives
• Ensure compliance with company policies, legal regulations, and industry standards
• Identify opportunities for business growth and continuous improvement

Requirements:

• Current experience as a Dealer Principal within a luxury passenger vehicle dealership environment is a MUST
• Proven track record of successfully managing a premium or luxury automotive dealership
• Strong financial management and business leadership capabilities
• Excellent understanding of dealership operations across Sales, Aftersales, and Parts departments
• Ability to achieve and exceed manufacturer and dealership targets
• Strong leadership, communication, and interpersonal skills
• Exceptional customer service and relationship management abilities
• Stable career history within the automotive industry
• Valid driver’s license
• Computer literate with strong reporting and analytical skills
• Motor Industry experience Essential!

Key Competencies:

• Strategic Leadership
• Commercial and Financial Acumen
• Operational Management
• Staff Leadership and Development
• Customer Relationship Management
• Negotiation and Decision-Making Skills
• Performance Driven
• Professional and Well Presented

 
 
Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful.
Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application.
Applications should be submitted no later than 2 weeks from advertising.