Performance Marketing&SEO Specialist, Pretoria

Performance Marketing&SEO Specialist

Position Overview

We are seeking a Performance Marketing and SEO Specialist, an individual uniquely skilled to optimize and expand our digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI. Responsibilities

Performance Marketing Develop, manage, and optimize high-impact paid digital campaigns (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads) to achieve superior ROI. Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.Execute rigorous A/B testing, leveraging insights to refine and scale successful campaigns. Collaborate closely with the creative team to produce highly compelling, data-driven ad creatives. SEO&Content Optimization Lead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement. AI Search Optimization proficiency Essential! Ability to leverage AI tools to boost SEO performance and campaign efficiency across emerging generative search platforms.Conduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies. Manage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority. Drive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value.Analytics&Reporting Provide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management. Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly. Strategy Development&Leadership Serve as the thought leader and authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies. Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage. Qualifications, Certifications&Experience

Diploma or Bachelor's degree in Digital Marketing, Digital Media, Business Analytics, or related field; advanced certifications (Google Ads, Google Analytics, Meta Blueprint, SEO certifications) strongly preferred. 5+ years proven experience as a Performance Marketing&SEO Specialist in highly competitive digital environments. Google Ads Certifications and AI&Automation fundamentals beneficial. Demonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic, leads, and conversions. Advanced proficiency in analytical and SEO tools (Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, TikTok Ads Manager, SEMrush, Moz, Ahrefs).Experience in data-driven decision-making and proficiency in using data visualization/reporting tools. Core Competencies&Skills

Exceptional analytical skills with an ability to translate complex data into actionable insights. Proven expertise in digital advertising channels, strategic SEO planning, and execution. Excellent understanding of digital user experience, conversion rate optimization (CRO), and landing page optimization techniques.Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously. Effective communicator and collaborator, able to clearly articulate strategies and results to diverse stakeholders. Personal Attributes

Highly motivated, results-oriented, and strategic thinker. Passionate about digital trends and consistently seeks continuous improvement. Self-starter capable of leading initiatives independently and working collaboratively within a dynamic team. Success Metrics

Increased organic website traffic by 30% year-on-year. Achieve targeted ROI benchmarks in performance marketing channels quarterly. Consistent improvement in search engine rankings and organic visibility for targeted keywords. Measurable increase in digital conversions directly attributed to performance marketing and SEO initiatives.

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