SEO Specialist, Pretoria

Role Overview We are looking for a

Mid–Senior SEO Specialist

to own and drive organic search performance across multiple websites and clients. This role requires a strong mix of

technical SEO, content optimisation, analytics, and strategic thinking , with the ability to work independently and confidently communicate insights to clients and internal teams. You will be responsible for developing and executing SEO strategies that drive

sustainable organic growth , improve site health, and support broader marketing and business objectives. Key

Responsibilities SEO Strategy&Execution

Own end-to-end SEO strategies for multiple websites and/or clients

Conduct in-depth SEO audits (technical, content, and on-page)

Translate SEO insights into clear, actionable roadmaps

Align SEO strategies with business goals, campaigns, and seasonal priorities

Identify growth opportunities across informational, commercial, and transactional intent

Technical SEO

Identify and resolve technical SEO issues (indexing, crawlability, redirects, site architecture)

Work with CMS and eCommerce platforms (Magento experience is highly advantageous)

Manage redirect strategies (301/302), URL migrations, and canonicalisation

Monitor Core Web Vitals (LCP, CLS, INP/TBT) and support performance improvements

Ensure best practices for international, multi-store, or large catalog websites

On-Page&Content Optimisation

Keyword research and search intent mapping

Optimise metadata, headings (H1–H3), internal linking, and content structure

Support content strategies, pillar pages, and blog optimisation

Optimise category, product, and landing pages for rankings and conversion

Ensure SEO best practices are followed across new and existing content

Analytics, Reporting&Insights

Monitor performance using GA4,GTM,Google Search Console, and SEO tools

Track rankings, organic traffic, conversions, and technical health

Produce clear, insightful monthly reports with recommendations

Use data to guide decision-making and prioritisation

Support measurement and tracking accuracy (events, conversions, attribution)

Client&Stakeholder Management

Lead SEO discussions in client and internal meetings

Clearly explain SEO concepts to non-technical stakeholders

Collaborate with developers, content teams, paid media, and product managers

Provide guidance, feedback, and best-practice recommendations

Support junior team members through mentorship and review

Required Skills&Experience

4–7+ years hands‑on SEO experience (agency or in‑house)

Strong technical SEO knowledge and problem‑solving ability

Experience with GA4, Google Search Console, GTM, and SEO platforms

Solid understanding of site architecture, indexing, and crawl behaviour

Proven experience optimising large or complex websites

Confident communication and stakeholder management skills

Ability to work independently and manage priorities effectively

Nice-to-Have / Advantageous

Magento or large-scale eCommerce SEO experience

Experience with GA4 event tracking and advanced GTM

Programmatic SEO or large catalogue optimisation experience

Knowledge of international or multi-store SEO

Experience mentoring junior SEO specialists

Understanding of paid media or CRO principles

AI‑Driven SEO

GEO SEO / AEO SEO

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