Digital Marketing Specialist, Pretoria

About the job Digital Marketing Specialist MinimumRequirements:

Matric (Grade 12)

Postgraduate Degree or Diploma in Marketing Management or Related.

Courses/certification in digital marketing and SEO

Responsibilities:

Direct Digital Campaign Management 40%

Lead the management of digital marketing campaigns across platforms such as Google Ads, LinkedIn Business Manager, Facebook Ads Manager, 3rd-party programmatic platforms and automated email campaigns

Manage agency relationships and performance

Work with the Marketing Lead to manage the creative and copy briefing process for all digital campaigns to ensure timely updates to creatives, alignment with brand positioning and seamless approval and implementation of digital campaigns in support of the B2B divisions commercial objectives

This includes getting ad copy approved by Legal, the Marketing Lead and Exco and getting campaigns approved by the Marketing Lead and Exco

Conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaign ideas, audiences or ad ideas that will improve campaign performance (particularly in lead quality/relevance and reducing CPL and CPA)

Implement ongoing campaign, creative and audience refinements and optimizations

Assist with reporting and budgeting requirements for 3rd-party digital campaign service providers

Search Engine Optimization (SEO) 30%

Work with the Marketing Lead to implement and drive the B2B SEO strategy in the following areas:

On-page SEO: Optimize elements on the website (eg. content, HTML code, metadata) to improve rankings and attract more relevant traffic

Off-page SEO: Leverage and optimize elements outside of the website to improve rankings (eg. backlink building, social media promotion, 3rd-party digital campaigns)

Technical SEO: Make the website more accessible and user-friendly for search engines and visitors (eg. improved site load speed, implementing schema markup, ensuring robots.txt files are properly configured)

Collaborate with the B2B Development team to ensure monthly improvement in Domain Authority Score on SEMrush, and website health scores on Search Console

Data Tracking&Reporting 10%

Build a digital marketing platform performance report and work with the BI team to automate and optimize the report monthly

Assist with end-to-end analytics tracking, monitoring and improvement across platforms

Collaborate with cross-functional teams to ensure accurate conversion tracking

Track and optimize campaigns monthly to improve performance

Compile Social Media reports on a monthly basis and provide inputs for improvement

Strategic Management Support 10%

Work with the Marketing Lead to develop and implement digital marketing strategies that leverage insights from our campaigns, market and competitor analysis, to help achieve commercial objectives

Create a comprehensive competitor analysis on a quarterly basis, to ensure we remain relevant and capture competitor activity during key promotional periods

Contribute to strategic business projects as required

Consistently explore new possibilities to expand our digital reach and support with driving sales opportunities

Digital Marketing Administration 5%

Assist with overall digital marketing administration

Ensure all Marketing folders are kept up to date and that all files are saved in the relevant folders

Assist with management of all digital campaigns and accounts

QMS 5%

Ensure that QMS guidelines are adhered to

Ensure that all supporting documents are kept up to date

Ensure that all processes are kept relevant

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