Brand Manager – Luxury Label Sandton, Johannesburg North

Brand Strategy & Positioning
Develop and implement the brand’s overall strategy in line with global guidelines Maintain and elevate the luxury brand image across all touchpoints Ensure consistency in tone, visual identity, and customer experience Monitor market trends, competitors, and customer insights
???? Buying & Merchandising
Select and curate product ranges aligned with the brand DNA and local market demand Manage seasonal buying cycles, including forecasting and assortment planning Work closely with international suppliers/brands on product selection Analyze sales performance, sell-through rates, and stock movement Optimize product mix to maximize profitability and minimize markdowns
???? Financial & Commercial Management
Own and manage the brand’s P&L (profit and loss) Set and track sales targets, margins, and budgets Manage pricing strategies in line with luxury positioning Drive revenue growth through strategic planning and execution
???? Marketing & Brand Activation
Plan and execute luxury marketing campaigns and launches Oversee events, activations, and VIP customer experiences Collaborate with PR, influencers, and media to build brand awareness Ensure all campaigns reflect premium/luxury standards
???? Retail & Customer Experience
Ensure in-store execution aligns with luxury standards Oversee visual merchandising and store presentation Drive exceptional customer service and personalized experiences Work closely with store teams to improve conversion and basket size
???? Stakeholder & Relationship Management
Build strong relationships with international brand principals and suppliers Liaise with internal teams (marketing, finance, operations, retail) Negotiate with suppliers on pricing, exclusivity, and terms
???? Team Leadership
Lead, mentor, and develop retail and brand teams Set clear KPIs and performance expectations Foster a high-performance, brand-driven culture
???? Reporting & Analysis
Track and report on sales, stock, and brand performance Use data insights to inform buying and marketing decisions Present performance updates to senior leadership
???? Trend & Market Awareness
Stay ahead of global luxury trends, fashion cycles, and consumer behavior Attend trade shows, fashion weeks, and supplier presentations