GROWTH Co Area Manager ECR, Randburg

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Key Roles And Responsibilities

Act as the custodian, spokesperson, and key link between Region and HQ (Growth Co, Trade Marketing, Group Accounts, and other stakeholders), ensuring strong alignment to both FOP Channel priorities and the broader Growth Co strategy

Serve as the regional expert on FOP and Growth Co, ensuring compliance with all priorities, processes, and trade agreements

Drive structured social systems, communication rhythms, and integration frameworks to align BDMs and the wider Region

Coach, manage, and develop BDMs to deliver against targets and KPIs, maintaining a strong in-trade presence (minimum 2 days per week)

Partner with Sales Managers to provide clear structure, direction, and support to BDMs to drive Growth Co and FOP priorities

Build and embed effective communication and integration systems across the Region and with cross-functional teams

Own and manage Growth Co budgets, including AM Funds, FOP Fire, SH OPEX, and CAPEX

Develop and execute quarterly regional plans aligned to brand campaigns, leveraging the Activity Playbook and KSM

Personally own the Top 15 FOP outlets, including house call planning and execution, trade agreements, monthly business reviews, quarterly performance reviews, customer engagement plans, and relationship building

Map key consumer nodes and develop and execute targeted action plans to unlock growth opportunities

Champion trade serving rituals and ensure consistent execution excellence across all BDM territories

Provide ongoing insights to HQ and the Region on consumers, channels, performance, and growth opportunities

Drive market share growth of Premium Beer and Beyond Beer within the BDM base (target: 15% sample per region)

Own BDM POC eventing, including development and execution of a quarterly regional events calendar (e.g. Sunset Hours, Stella Perfect Serve experiences)

Take full ownership of key Growth Co projects across the Region, driving delivery across all channels, including events

Participate in all regional trade visits and conduct at least one quarterly trade visit with the Regional Director and RMM within BDM territories

Co-develop and guide the regional FOP Channel and Growth Co strategy with the Regional Marketing Manager to elevate overall performance

Deliver bi-annual training with the Regional Trade Brewer, focusing on BDM capability, FOP channel health, and premium brand execution standards

Work closely with and support the Regional Events Manager in delivering Tier 1 Premium and Beyond Beer brand-led events

Minimum Requirements

3‑year post‑graduate qualification

Previous sales experience is essential

Excellent verbal and written communication skills with an ability to communicate complex issues in a simple and concise manner

Impeccable attention to detail

Very strong self‑management capability, ability to work independently

Ability to achieve results by working across functions and manage multiple priorities simultaneously

Strong analytical skills&problem‑solving skills

Strong presentation skills and intermediate Excel skills required

Leadership Behaviours Required

Own Results End‑to‑End – Take full accountability for regional performance, delivering against Growth Co and FOP targets; proactively identify gaps, drive solutions, and ensure measurable outcomes

Lead from the Front in Trade– Maintain a strong in‑trade presence, setting the standard for execution excellence through hands‑on leadership, customer engagement, and visible commitment

Solve Problems with Pace&Pragmatism– Apply a solution‑oriented mindset, using insights and data to make quick, effective decisions while removing barriers and adapting to change

Build Brand Love&Premium Mindsets– Champion premium execution and experiences, inspiring teams and customers to elevate the Growth Co portfolio and deepen brand connection

Collaborate with Urgency&Integrity– Build strong, trust‑based relationships across Region and HQ, working cross‑functionally with transparency, speed, and shared accountability

Coach, Develop&Mentor Talent– Actively grow BDM capability through consistent coaching, feedback, and in‑trade development, building confident, high‑performing teams

Drive Structure&Discipline– Embed clear ways of working, communication rhythms, and execution discipline to ensure consistency and scalability across the Region

Champion Customer‑Centricity – Place the customer at the heart of decision‑making, using insights to deliver meaningful, value‑adding solutions

Think Strategically, Execute Operationally– Translate strategy into clear, actionable plans and ensure strong, consistent execution in trade

Band XI

What Good Looks Like

≥90% of KPI targets achieved

Positive feedback on support, collaboration, problem‑solving

At least 2 over‑and‑above regional projects delivered annually

Low BDM turnover (excluding performance‑managed exits)

Equal Opportunity Employer SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional / relevant information as criteria for short list.

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