Senior Marketing Multi-Media Graphic Designer, Johannesburg

PURPOSE OF THE JOB

Assist with all media and design assets needed in the Marketing Department according to company CI guidelines. Work alongside the Marketing Manager and Senior Copywriters to brainstorm, plan and execute marketing campaigns, ads, videos and social media content. Assist other departments with marketing collateral, presentations, training material and documentation.

HIGH-LEVEL JOB OBJECTIVES

• Conceptualise, design, build and maintain the company website and resource sites.
• Conceptualise, design and create animated Google display banners and digital/social media ads according to the correct specifications.
• Working with a range of media, including photography, to create video content for digital and social media platforms.
• Update and create “how-to” tutorial videos of the company product.
• Storyboarding of video ads and company sales videos.
• Create and animate sales presentations.
• Create and design company product brochures, documentation and any other company collateral.
• Design print and event stand assets according to the correct specifications and size.
• Design and build emails in our product for different audiences.
• Collaborate and oversee briefs and design assets from outsourced suppliers.
• Advise and collaborate with all teams within the company.

Requirements

Level of Education

Level of tertiary education Essential/ Desirable

Diploma/Degree in Multi-Media Design or similar. Essential

Job - Related Work Experience

• Minimum 10-12 years' experience as a multi-media designer.
• Design experience in (but not limited to): website, blog and articles, display and social media advertisements, newsletters, sales and marketing brand collateral, digital and print banners, eBooks, Infographics.
• Strong portfolio showcasing design experience in various traditional and digital elements.

Essential Knowledge

Mircrosoft Office Suite (Excel, Word, PowerPoint) Intermediate

Adobe Photoshop Advanced

Adobe Illustrator Advanced

Adobe InDesign Advanced

WordPress Website Intermediate

Proficient understanding of responsive design and cross-browser/email client compatibility Advanced

Desirable Knowledge

• HTML Knowledge
• Adobe Animate
• Video editing in Premier Pro
• Photography
• Adobe Lightroom
• An interest in and awareness of emerging trends in technology, advertising, and culture to inspire ground-breaking, innovative, and culturally relevant creative ideas

Essential Job Skills

• Creative thinker with excellent visual design skills
• A keen eye for aesthetics and excellent attention to detail
• Strategic thinker and ability to conceptualise new ideas for campaigns
• Good planning, project management and organisational ability
• Follow job through from conception to completion
• Manage own workload, work methodically and meet deadlines under a reasonable amount of pressure
• Excellent communication skills
• Willing to listen to feedback and use it to improve
• Team player and collaborator
• Problem-solving and proactive
• Reliable, self-disciplined and passionate

Desired Job Skills

• Good knowledge of video editing and animation

Tasks

Planning

Planning and maintaining your schedule to ensure deadlines are met

Implementing / Co-ordinating

Producing high quality, fit-for-purpose content

Implementing campaigns in a timeous fashion to ensure that we meet our objectives

Working with a range of media, including photography, to create final video and animation artwork

Controlling / Directing

Controlling your outcomes to ensure that the team meets their objectives

Reviewing / Evaluating

Review and check your own work to ensure reduction of any errors

Evaluation what worked and what didn't on projects and assist in improving processes

Motivating

Encouraging cooperation between team members

Arousing enthusiasm for a project

Creating a good team spirit

Emphasising the importance of reaching our work objectives

Problem Solving / Designing

Conceptualise and brainstorm new ideas for campaigns

Suggesting new solutions to production problems

Thinking up new systems or procedures

Checking

Checking all materials are correctly available for a project or operation

Checking points of detail