Gaming Marketing Specialist (FTC), Sandton

Incredible is seeking a Gaming Marketing Specialist with a passion for gaming culture, digital content, and community building. This is a 12-month contract role. The successful candidate will take ownership of marketing strategies focused on the gaming segment, leveraging social platforms, influencer partnerships, and in-store experiences to drive engagement, foot traffic, and brand affinity.

The Gaming Marketing Specialist will work collaboratively with the Brand and Merchandising teams, as well as Digital and Store Operations, to deliver relevant and compelling gaming campaigns. If you're a creative strategist with a finger on the pulse of gaming trends, this role offers a unique opportunity to blend digital marketing, community leadership, and retail innovation.

Description

Content Creation&Social Media

Influencer&Community Engagement

eSports&Event Activation

Internal Training&Support

Grade 12

3–5 years of digital marketing experience, ideally in gaming, youth culture, or tech

Solid understanding of gaming platforms (Twitch, Discord, Reddit)

Experience in content planning and influencer marketing

Familiarity with eSports and live events

Competence in Canva, Adobe Creative Suite, and basic video editing tools

Skills

Content planning and social media management

Influencer relationship management

Graphic and video design/editing (Canva, Photoshop, CapCut, Premiere Pro)

Copywriting and campaign messaging

Cross-functional collaboration

Community leadership and engagement

Basic understanding of retail marketing strategies

Familiarity with marketing data and KPIs

Brand storytelling and digital campaign execution

Multi-platform content publishing

Youth and gamer community engagement

Customer-centric mindsetProactive problem-solving

Time management and deadline orientation

Strong interpersonal and communication skills

Team collaboration and creative initiative

Ready to make your move into the next level of gaming marketing?

Join Incredible and become part of a team passionate about gaming, community, and creative marketing excellence.

#J-18808-Ljbffr