Lead Generator, Sandton

Main Purpose of Role

• To generate qualified leads and book meetings by proactively contacting potential clients, introducing payroll and time & attendance solutions, and identifying business needs.

Key Responsibilities

• Proven experience in cold calling or outbound sales.
• Canvassing and lead generation through prospecting for new potential customers
• Schedule appointments for sales consultants to meet with prospective customers
• Canvassing existing clients for additional business
• Strong communication and persuasion skills.
• Resilience and ability to handle rejection.
• Understanding of B2B sales processes.
• Experience selling SaaS, payroll, HR, or Time & Attendance solutions (advantageous).
• Familiarity with CRM tools (Zoho).
• Understanding of payroll processes, tax compliance, and labour regulations.
• Awareness of Time & Attendance challenges (shift work, overtime tracking, biometric systems, etc.).

Required Minimum Work Experience

• 6-12 months experience in
  • Cold Calling
  • Outbound sales
  • Call centre environment
• • 1-2 years’ experience in
  • B2B cold calling
  • SAAS or software sales
  • Payroll / HR / Time & attendance solutions (Strong advantage, not required)

Technical and Behavioural Competencies Required

Technical

• Proficient in Word and Excel
• Experience working with CRM software

Behavioural

• Target-driven and self-motivated
• Confident and energetic phone presence
• Good listening and questioning skills
• Organised and disciplined with follow-ups
• Positive attitude and persistence

Key Performance Areas

• Number of calls made per day: 50+
• Qualified leads generated per week: 40+
• Appointments booked per week: 9+
• CRM data accuracy and activity logging (CRM reports)