Brand Manager - Wellness, Sandton

About the role

Initiate, plan and achieve Haleon’s ambition of becoming one of the most innovative, best performing and trusted Consumer Healthcare Companies in South Africa. Plan, direct and co‑ordinate all strategic and marketing activities of one or more brands, to achieve consumption growth, sales, profit and marketing objectives.Scope

South Africa territory. Responsible for 1 or more brands and be accountable for the P&L for the brands managed. Focus on consumers, customers and HCPs/Pharmacists. Responsible for new product launches (innovation) and developing business cases for new product launches. Interact with aligned media, advertising and promotional agencies as well as Area teams, and other Haleon business units.Manage cross‑functional project activities required to achieve specific marketing objectives. Grow brands ahead of the categories they compete in. Control A&P investments and drive ROI improvement. Use Haleon values and expectations to drive actions and decisions, role‑model values and expectations. Embed Haleon behaviours as part of the Win As One framework: Consumer first, always; Collaborate for impact; Unlock value at pace; grow myself and others.Key Responsibilities

Monitor market, brand performance, competitors, trends, and consumer insights. Review brand strategies and provide input into formulating new and innovative strategies. Build brand equity for the category in synergy with the rest of the organisation by taking ownership of the category as a brand custodian.Report on deviations to Marketing Director and propose/implement action plans where necessary. Monitor the performance of brands in terms of units and rand sales with meaningful comparison and market related interpretations monthly. Review actual costs versus budget throughout NPD development to meet GP objectives, brand campaign.Collaborate in forecasting and pipeline input planning. Drive campaign process to support sales strategy for overall company objective attainment. Manage agency stakeholders to impactful brand health. Manage annual budget and reconciliation. Integrate with sales, promotions to identify incentive requirements.Strategic Planning

In order that the overall company and strategic brand objectives are achieved, delivers and executes strategic long, medium- and short-term plans for brands: Developing strategies that will deliver the 3-year consumption, sales, profit and marketing objectives for the categories. Analysing past performance, economic variables etc., against the backdrop of worldwide portfolio, growth, and profit objectives, in collaboration with Area/Category Teams.Ensures development and execution of detailed 1-year plans for all the brands in the category they are responsible for, which will ensure the achievement of strategic objectives, in partnership with Area/Category Teams and aligned agencies. Execution Powerhouse

Embedding continuous learning from successes and failures. Initiating and coordinating progress on all projects. Facilitating implementation with other functions within the organisation as well as with aligned agencies. Data&Analytics

Own and competitive developments. Sales and supply chain performance. Consumer, Expert and Customer behaviour. Agility

Adapts/replans to accommodate deviations / changes in market conditions by devising and implementing new action plans, to ensure the brands retain their competitive advantage. Business Leadership

Work within budget parameters. Monitor progress towards achieving objectives. Provide input into overall planning of business. Liaise with other functions and departments regarding issues such as distribution, production, R&D, sales performance, etc. Liaise with the Area/Category organisation regarding best practices, global strategies, R&D etc. Develop a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations, and usage experiences, through tools such as advertising, promotion and supply chain management, to build strong brands and ensure the long-term profitability of the company.Corporate Governance

In-depth knowledge of products. Understands and abides by Haleon policies and procedures. Supports Management Monitoring. Communicates effectively with senior management, peers, marketing and other departments. Is a respected individual with Haleon customers and staff. Use our values and expectations to drive actions and decisions, role model values and expectations.Embeds Win As One Strategic Drivers: Health in More Hands; Superior Brands; Wired for Excellence; Full Potential People. Qualifications and skills

Essential

A university degree. 3-5 years Marketing experience. Sound strategic marketing skills required and financial acumen. Good communication and interpersonal skills. Growth mindset. Independent thinking. Ability to work through complexity. Preferred

BCom Hons. Demonstrated project leadership. Understanding of the complex economic and socio‑political environment in SA, to successfully formulate strategies within these constraints. Insight into and understanding of consumer, expert attitudes, behaviour and motivations. Technical knowledge with regard to medicines, diseases and available treatments within each of the relevant product categories.Equal Opportunities

Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. The culture is inclusive and respects diverse backgrounds and views. All employees have the right to a workplace where they truly belong. Diversity, Equity and Inclusion

We embrace our diverse workforce by creating an inclusive environment that celebrates unique perspectives, encourages curiosity and promotes fair, equitable outcomes for everyone. We encourage flexible working arrangements for all roles. All personal information you provide will be kept confidential and used only for legitimate business purposes.

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