Digital and Performance Marketing Lead (JB6063), Soweto

Digital and Performance Marketing Lead (JB6063) Edenvale, Johannesburg (Office-Based)

Compensation: R55 000– R70 000 CTC per month, negotiable dependent on experience. Medical aid contribution, pension fund, provident fund. Permanent.

We are searching for a digitally‑driven, performance‑focused marketer. The role involves driving lead generation, campaign performance, and digital growth in a fast‑paced financial services environment.

Minimum Requirements

Degree or diploma in Marketing Management or a related field

Strong experience in performance marketing and digital lead generation

Experience leading or managing a marketing team

PPC, Meta Ads, Google Ads, Google Analytics and Google Search Console experience

SEO, TikTok Ads, email marketing and WhatsApp automation experience

Strong data analysis, reporting and campaign performance tracking experience

Experience working with BI and development teams

Strong understanding of conversion optimisation, funnels, budgets and ROI

Strong stakeholder management skills across sales, call centre, IT, agencies and internal teams

Able to manage multiple campaigns and deadlines in a fast‑paced environment

Hands‑on, driven, commercially focused and deadline‑driven

Google AdWords and Facebook marketing certifications advantageous

Duties and Responsibilities

Lead and support the existing marketing team

Manage digital and performance marketing across paid media, CRM, SEO, content, digital platforms and lead generation

Drive campaign performance across Google, Meta and TikTok

Track CPL, CPS, conversion rates and lead source performance

Improve customer acquisition, lead quality, conversion performance and revenue growth

Manage CRM journeys across email, SMS, WhatsApp and other digital channels

Analyse campaign results and use data to improve performance

Work closely with sales and call centre teams to improve lead quality and campaign outcomes

Manage marketing budgets and allocate spend according to performance and ROIOversee website updates, UX improvements and tracking implementation with internal and external teams

Manage agencies, partners and internal stakeholders

Identify and test new digital growth channels and partnership opportunities

Ensure campaigns meet compliance and approval requirements

Report on marketing performance, trends and key insights

Stay up to date with digital marketing trends, tools and growth opportunities

Equal Opportunity Employer All backgrounds are welcomed, with no bias. All are considered based on requirements.

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