Senior Growth Marketing Strategist (CRO) - Remote - US/UK, City of Johannesburg …

About Us We're a growth agency focused on conversion rate optimization and direct response marketing. But this isn't traditional CRO. We don't spend our days tweaking button colours or endlessly running low-impact tests. We help clients build and optimise complete growth systems, including: * Cold traffic offers * Landing pages * Advertorials * Messaging frameworks * Funnel strategy * Conversion journeys Our work sits at the intersection of psychology, positioning, offers, and performance. We're looking for a senior-level strategist who can operate as a genuine peer within the team. Someone who brings strong ideas, commercial thinking, and clear opinions - not someone waiting to be handed a testing backlog. You should be comfortable owning strategy, challenging assumptions, and explaining your thinking directly to clients. If you naturally think about: * customer psychology * offer positioning * buying intent * messaging angles * funnel flow ...you'll probably enjoy this role. What You'll Do Own Testing & Growth Strategy * Lead A/B testing and experimentation across client accounts * Prioritise ideas based on business impact, not just ease of implementation * Know when to make incremental improvements versus bigger strategic changes * Turn customer insights into meaningful growth opportunities Build Funnels, Offers & Landing Pages * Develop landing pages and advertorial concepts from scratch * Create compelling hooks, offers, pricing structures, and value propositions * Contribute to messaging strategy across acquisition funnels * Think beyond page-level CRO and focus on full-funnel performance Work Directly With Clients * Communicate with clients via Slack and regular strategy calls * Present ideas clearly and confidently * Explain the reasoning behind recommendations and tests * Build trust through strong communication and commercial thinking Contribute to Agency Thinking * Bring fresh ideas and perspectives to the team * Help improve how we approach experimentation and growth strategy * Raise the standard of thinking across messaging, conversion, and performance What We're Looking For Experience * 4+ years in CRO, growth, direct response, or performance marketing * Strong experience within DTC and/or e-commerce * Proven ability to improve conversion performance across cold traffic funnels * Deep understanding of customer psychology and buyer behaviour Strategic Thinking * Experience developing offers, not just testing existing ones * Strong instincts around messaging, positioning, and conversion drivers * Ability to identify leverage points across the customer journey * Comfortable making strategic recommendations independently Communication * Strong written communication skills * Able to write clear briefs, updates, and client-facing messaging * Comfortable presenting and defending ideas with clients Working Style * High ownership and self-direction * Commercially minded and proactive * Comfortable in a fast-moving remote environment * Comfortable working approximately 7am-3pm Los Angeles time in order to overlap with both London and Los Angeles working hours Bonus Points * Experience writing advertorials, VSLs, or long-form sales copy * Direct response copywriting instincts * Experience in lean agencies or high-performance growth teams * Familiarity with paid acquisition strategy and media buying psychology The Role * Full-time contract * Fully remote * High autonomy and real strategic influence * Small senior team working across multiple brands and verticals * Opportunity to shape both client strategy and the future direction of the agency This role is ideal for someone who wants ownership, strategic input, and the ability to directly influence growth outcomes - not just run tests from someone else's roadmap.