Digital Marketing Manager Demand Generation&ABM, Soweto

Digital Marketing Manager– Demand Generation&ABM Build an AI-powered demand engine— not just optimize one.

GVW Group is a private investment and industrial holding company focused on building and scaling early stage, high-growth, and mid-sized operating companies by providing strategic expertise and resources. GVW Group spans globally across diverse industries ranging from manufacturing, to technology, distribution, big data, engineering, and energy efficiency, with trusted brands such as Autocar, Autocar Parts, JIT Truck Parts, GVW Parts, Triz Engineering, Aculocity, VORZA, and GVW Investments.

We’re hiring a Digital Marketing Manager to lead the transformation of Autocar’s marketing function into a modern, AI-enabled demand generation engine—built around account-based growth, measurable impact, and commercial outcomes.

This is not a maintenance role. It’s a build-and-scale opportunity with real ownership.

You will design and operate a scalable, automated, and measurable growth engine that feeds qualified demand into Sales—not vanity metrics.

What You Will Own

Demand Generation (Primary Accountability)

Own digital pipeline across priority vocational segments

Design, execute, and continuously optimize multi-channel programs aligned to long-cycle B2B sales motions

Translate commercial priorities into measurable outcomes (MQLs, SQLs, pipeline, CAC efficiency)

Ensure every program is tied to revenue impact—not activity

Account-Based Marketing (ABM) by Vocation

Build and operate ABM programs for priority named accounts and buying groups

Partner tightly with Sales and Commercial leadership to define target account lists, map buying committees, and personalize messaging, journeys, and offers

Operationalize ABM inside Market (and integrated platforms)

Marketing Automation&Marketo System

Own Marketo as the core demand engine

Design and maintain lead scoring models, nurture streams, lifecycle stage definitions, attribution logic, sales, and handoff rules

AI-Enabled“Cruise Control” Execution

Design a modern AI-enabled demand stack covering PPC optimization, keyword strategy&SEO, content variation testing, campaign performance optimization, and predictive insights and anomaly detection

Implement AI-driven marketing systems (automation, optimization, insights)

Paid, Organic&Search Performance Excellence

Own performance across paid search, SEO, and multi-channel campaigns

Continuously optimize spend based on pipeline contribution

Scale what works. Shut down what doesn’t.

Vocation-Specific Messaging&Journeys

Translate deep vocational product knowledge into targeted, persona-driven journeys, application-driven messaging, and buying-stage-appropriate assets

Ensure digital programs reflect Autocar’s engineering credibility and vocational authority—not generic OEM marketing

Measurement&Transparency

Build and own clear, transparent reporting, measurement, and dashboards tied to pipeline and ROI—no black boxes, no vanity metrics.

What You Bring

Proven experience owning B2B demand generation in complex, high‑consideration environments.

Deep hands‑on expertise with Marketo (not just familiarity).

Demonstrated success with ABM programs, ideally integrated with Sales.

Strong command of PPC, SEO / keyword strategy, funnel optimization, attribution logic, demand scoring

Practical experience applying AI tools in digital demand generation.

A builder mindset— someone who can create scalable systems from scratch

How You Operate

Commercially wired— thinks in pipeline, not posts.

Systems thinker who designs for scale and repeatability.

Intellectually curious, especially around AI and automation.

Low ego, high ownership, high standards.

Highly Valued

Experience in industrial, OEM, manufacturing, or capital equipment environments.

Exposure to long sales cycles with multiple decision‑makers.

Comfort working with technical products and engineering‑driven organizations.

What You’ll Get

Competitive compensation that recognizes your skills, experience, and impact

Performance-based bonus that rewards results and contributions

Comprehensive medical, dental, and vision coverage to support your well-being

Retirement/401(k) with a company match to help you invest in your future

Paid company holidays to rest, recharge, and maintain work-life balance

A high-impact role with real ownership

The opportunity to build something meaningful and scalable

Global exposure within GVW Group’s diverse international network.

Location Cape Town South Africa

Job Duties Disclaimer The duties and responsibilities outlined here are representative but not exhaustive of the tasks that the employee may be required to perform. Management reserves the right to modify, add, or remove duties and to assign other tasks as necessary to meet business needs.

Equal Employment Opportunity GVW is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or any other characteristic protected by law.

Reasonable Accommodations (ADA Compliance) GVW complies with the Americans with Disabilities Act (ADA) and provides reasonable accommodations to qualified individuals with disabilities. Employees who require assistance or accommodation should contact Human Resources.

#J-18808-Ljbffr