Paid Media Specialist, Soweto

Job Title: Digital Marketing Operations Analyst

Level:

Junior to Mid-Level

Location:

Remote (South Africa)

Compensation:

$35K–$40K per annum

About FullFunnel FullFunnel is a GTM and RevOps services firm that partners with B2B organizations to tackle their toughest go-to-market and revenue challenges.

As part of our

Marketing Operations team , you’ll help execute high-impact digital programs across

Paid Media, SEO, GEO&LLM, Email, and Automation . You’ll thrive in a

fast-moving, data-driven environment

that blends creativity, analytics, and

emerging AI tools

to redefine modern B2B marketing execution.

Position Summary The

Paid Media Specialist

plays a critical role in supporting the Marketing Operations Manager to develop, execute, and optimize multi-channel digital marketing programs for B2B clients.

This position bridges

hands‑on campaign execution

and

analytical rigor , ensuring campaigns across

paid, organic, and automated channels

perform efficiently, integrate seamlessly with marketing platforms, and contribute directly to client revenue growth.

This is a

client-facing role , ideal for someone who thrives on communicating performance insights, recommending optimisations, and driving measurable impact from the outset.

Key Responsibilities Campaign Execution&Optimization

Build, launch, and optimize

paid search and social campaigns

across Google Ads, LinkedIn Ads, Meta (Facebook/Instagram), and other platforms.

Assist with

GEO&SEO implementation , keyword research, technical SEO checks, and AI‑powered content recommendations.

Execute

email and lead‑nurture campaigns

using HubSpot, Pardot, or similar automation platforms.

Support

Account-Based Marketing (ABM)

strategies targeting enterprise or multi‑region accounts.

Collaborate with design, content, and RevOps teams to ensure cohesive,

pipeline‑driven

campaign alignment.

Marketing Operations&Systems Management

Build and optimize workflows, automations, and integrations within

HubSpot ,

Pardot , and related CRM or analytics systems.

Maintain

data accuracy, lead routing, and attribution tracking

across all platforms.

Support the development of

client-facing dashboards

and ensure reporting consistency.

Partner closely with

RevOps

to provide end-to-end funnel visibility and performance transparency.

Analytics, Reporting&Insights

Track and analyze key performance metrics, CTR, CPL, MQL‑to‑SQL conversion, pipeline contribution, and ROI.

Develop and manage

custom dashboards

in HubSpot, Databox, or Looker Studio.

Translate data into actionable insights

and clearly communicate findings to both internal and client stakeholders.

Stay at the forefront of evolving trends in

AI, automation, and ad technology , testing tools that drive targeting precision, personalization, and operational efficiency.

Proactively recommend improvements

to campaign strategy, platform usage, and marketing operations workflows.

Champion modernization

of client go-to-market programs using

AI-native experimentation

and data-driven innovation.

Qualifications&Skills Required

2–4 years of hands‑on experience executing

digital marketing campaigns , ideally in a B2B agency environment.

Proven success managing campaigns in

Google Ads, LinkedIn Campaign Manager , and

Meta Ads Manager .

Proficiency with

HubSpot Marketing Hub

and/or

Pardot (Marketing Cloud Account Engagement) .

Strong understanding of

SEO fundamentals

and how paid and organic tactics align to drive demand.

Experience with

marketing analytics , conversion tracking, and attribution reporting.

Familiarity with CRM systems such as

Salesforce

or

HubSpot CRM , and data integrations across systems.

Excellent communication and presentation skills, able to

explain performance insights

to clients and internal stakeholders.

Highly organized, detail-oriented, and comfortable managing multiple projects in a

fast‑paced, high‑growth environment .

AI-native mindset , familiarity with generative AI, automation, and data enrichment tools to enhance productivity.

Preferred

Experience with

Clay

or other advanced automation platforms.

Background in

funnel optimization

and

B2B lead lifecycle management .

Knowledge of

Google Tag Manager ,

Google Analytics 4 , and

data visualization tools

such as Looker Studio, Power BI, or Databox.

What You’ll Gain

Exposure to diverse

B2B clients

across multiple industries.

Hands‑on experience with the

most advanced marketing tech stack

in the B2B space.

Mentorship from

senior marketing and RevOps leaders

modernizing how B2B marketing is executed.

A culture that celebrates

innovation, experimentation, and AI‑driven performance .

A flexible, collaborative environment that supports

continuous learning and professional growth .

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