Brand Strategy&Growth Lead: Own Market Fit, Soweto

# Brand Strategy&Product LeadThis job is published by an external platform.|

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|| --- | --- || Location | Gauteng, South Africa || Contract | Full time || Work Model | Hybrid || Closing | in about 2 months |**A premier manufacturer and distributor of high-quality nutritional supplements to producing for third-party brands, we own and operate three internal supplement brands: one legacy brand (established in 1999) and two emerging brands.**Leveraging our vertical integration, from manufacturing to retail distribution, we ***are seeking a dynamic Brand Strategy&Growth Lead*** to revitalize our legacy assets and accelerate our new brands toward market leadership and profitability.*This is a high-impact, entrepreneurial role. You will be responsible for the end-to-end success of our internal brand portfolio. You aren’t just managing a brand; you are "CEO" of the brand's market fit. Your mission is to bridge the gap between our manufacturing capabilities and the actual needs of the modern consumer***Key Responsibilities****Market Identification&Definition*** *Conduct deep-dive research to identify underserved segments within the supplement industry.** *Develop detailed "Ideal Customer Profiles" (ICPs) for each of the three internal brands.** *Analyze competitor landscapes to find opportunities for the legacy brand (rejuvenation) and newer brands (disruption).***Product-Market Fit&Innovation*** Collaborate with our R&D and manufacturing teams to define product pipelines based on consumer demand.* Identify "Hero Products" that the target market wants, while ruthlessly cutting products that don't resonate.* Translate complex ingredient profiles into consumer-friendly benefits.* Messaging&Narrative Construction* Develop a distinct "Voice of Brand" for each entity**Iterative Testing&Data Validation*** Run "lean startup" experiments using social media and paid media (Meta, Google, TikTok) to test messaging before full-scale launches.**Multi-Channel Marketing Strategy*** Define the strategic purpose of the online presence for each brand: Determine whether digital channels serve primarily to drive physical retail sales (informational/awareness), function as a standalone profitable e-commerce engine (contingent on a winning product/market mix), or operate as a hybrid model.**P&L Management&Profitability*** Take full accountability for the growth and profitability of the internal brand portfolio.**New Opportunity Development>M Playbook*** Build the "Recipe" for Opportunity Assessment: Develop a standardized framework to investigate and qualify new product categories or brand extensions.* Market&Product Validation: Design and lead a testing protocol to validate market demand and product efficacy before heavy capital investment.* Scalable Roll-Out Strategy: Create a repeatable Go-To-Market (GTM) playbook for launching new initiatives, ensuring a seamless transition from "pilot test" to "full-scale retail and digital distribution."* Portfolio Expansion: Continuously scout for high-growth trends that align with our manufacturing strengths to keep the internal brand portfolio ahead of market shifts.#J-18808-Ljbffr