Digital Marketing Specialist - SaaS, Soweto

Client Overview Our client is a UK‑based Managed Service Provider (MSP) delivering secure, compliant, and reliable IT services to organisations across London and surrounding regions. They specialise in helping businesses improve productivity, reduce operational risk, and scale efficiently through modern IT infrastructure, cybersecurity, and cloud solutions.

Job Summary We are hiring a Digital Marketing Executive to own and execute digital marketing campaigns that directly support sales pipeline growth. This is a hands‑on, execution‑focused remote marketing role ideal for someone with strong B2B experience who thrives at the intersection of marketing and sales.

Key Responsibilities

Digital Presence&Content Ownership

Manage and grow LinkedIn and other relevant digital channels

Create and publish high‑quality B2B content aligned with key industries

Maintain a consistent, professional tone tailored to senior decision‑makers

SEO&Local Visibility

Execute SEO strategies including keyword research and on‑page optimisation

Support local SEO initiatives (Google Business Profile, listings, reviews)

Track, analyse, and report on SEO performance metrics

Campaign Planning&Execution

Plan and execute targeted digital marketing campaigns aligned with sales priorities

Collaborate closely with sales leadership to support active pipeline opportunities

Focus on lead generation in key sectors such as professional services and regulated industries

Sales Enablement Content

Create conversion‑driven content including:

Email campaigns and nurture sequences

Blog articles and LinkedIn posts

Sales decks and one‑pagers

Webinar follow‑up materials

Ensure all content is clear, practical, and revenue‑focused

Webinars&Event Campaigns

Plan, promote, and execute webinars end‑to‑end

Manage registration, engagement, and follow‑up workflows

Use webinars as a core channel for generating qualified leads

CRM, Automation&Reporting

Use CRM and marketing automation tools to track leads and campaigns

Provide performance insights and reporting to leadership

Support sales teams with visibility into marketing impact

Requirements

Essential

Proven experience in B2B digital marketing (remote marketing jobs experience preferred)

Strong collaboration with sales teams and understanding of revenue‑driven marketing

Experience running webinars or event‑based marketing campaigns

Proficiency in CRM and marketing automation tools

Background in IT services, MSP, SaaS, cybersecurity, or similar industries

Desirable

Experience with AI‑assisted marketing or outbound tools

Understanding of cybersecurity, compliance, or risk‑based messaging

Strong copywriting skills for professional audiences (AI‑assisted writing acceptable with strong editing ability)

Benefits

Collaborative team environment with structured onboarding and support

Compensation based on skillset and experience

100% remote role with global exposure

Fast‑growing companies and performance‑based career acceleration

Real impact in high‑growth environments

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