SEO Specialist, Midrand, South Africa

SEO Specialist

Our client are looking for a driven and detail-oriented SEO Specialist to join our team. The successful candidate will be responsible for improving website visibility, increasing organic traffic, and implementing technical and on-page SEO best practices across our marketing websites. This role is ideal for someone who is analytical, proactive, and passionate about digital performance.

Key Responsibilities

• Optimise website performance and implement technical SEO improvements.
• Apply SEO best practices across marketing websites to improve rankings and visibility.
• Conduct extensive keyword research, analyse search trends, and test keyword performance across multiple channels.
• Monitor, analyse, and report on key SEO metrics, including keyword rankings, organic traffic, and overall SEO performance.
• Manage and maintain Google Business Profile listings.
• Use Google Analytics to set goals, measure traffic, and evaluate website performance.
• Maintain website appearance by enforcing content standards and best practices.
• Debug and troubleshoot technical website issues as they arise.

Experience and Qualifications

• 3 to 5 years' experience as an SEO Specialist.
• Hands-on experience with content management systems such as WordPress.
• Strong understanding of search engine algorithms, ranking factors, and technical SEO principles.
• Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, or similar platforms.
• Experience in GEO will be advantageous.
• Formal training or certification in SEO and Digital Marketing.
• Google Analytics certification, preferably GA4.
• A tertiary qualification in Marketing, Digital Marketing, Media, Communication, Business, or a related field will be advantageous.

Skills and Personal Attributes

• Strong working knowledge of WordPress and content management systems.
• Extensive knowledge of search engine algorithms and optimisation techniques.
• Ability to monitor performance metrics, analyse data, and produce clear reports.
• Proven track record of driving web traffic growth through successful SEO initiatives.
• Strong strategy, analytical, and reporting skills.
• Highly energetic, driven, and self-motivated.
• Creative, innovative, and solutions-focused.
• Excellent attention to detail and communication skills.
• Organised, methodical, and able to work effectively in a fast-paced environment.
• A self-starter who takes ownership of his or her work.

If you are passionate about SEO, data-driven decision-making, and delivering measurable digital growth, we would like to hear from you