Senior Manager: Marketing and Communications, Midrand

Purpose statement:

The Senior Manager: Marketing & Communications & Communications is responsible for developing, implementing, and overseeing the organization's overall Marketing & Communications and communication strategies. This role will focus on managing the company’s branding, public relations, digital Marketing & Communications efforts, and corporate communications to ensure consistency across all channels. The Senior Manager will lead a team of Marketing & Communications professionals, collaborating with internal stakeholders and external partners to strengthen the organization’s reputation, increase brand awareness, and drive customer engagement.

Roles and Responsibilities:

• Develop an Operational plan aligned with the Marketing & Communications Divisional Strategy and CETA Mandate
• Ensure that all functions in the Unit are aligned with the developed operational plan.
• Ensure that all staff are aware of the operational plan.
• Develop set performance measurement mechanisms and ensure the implementation of these through the operational plan.
• Develop policy and procedure documents as and when required.
• Review current policies and procedures and make suggestions for changes.
• Monitor progress to ensure successful implementation of plans and achievement of targets.
• Produce relevant information reports according to requirements and timelines

• Develop and execute comprehensive Marketing & Communications strategies to drive brand awareness, customer acquisition, engagement, and loyalty.
• Work closely with Manager: Marketing & Communications to align Marketing & Communications goals with organizational objectives and ensure the Marketing & Communications strategy supports the broader business strategy.
• Oversee and manage multi-channel campaigns (digital, print, social media, events) to promote the brand, products, and services.
• Conduct market research and competitive analysis to stay ahead of industry trends and make data-driven Marketing & Communications decisions.
• Ensure consistent and cohesive brand messaging across all Marketing & Communications and communication channels, maintaining the integrity and positioning of the brand.
• Oversee the development of branding guidelines, ensuring that they are adhered to in all internal and external communication efforts.
• Strengthen CETA’s brand presence in the market by developing and executing brand awareness strategy. 
• Oversee content creation across various platforms, including websites, blogs, social media, newsletters, and promotional materials.
• Ensure that content is aligned with Marketing & Communications objectives and engaging the target audience.
• Work with creative teams to develop visually compelling assets (graphics, videos, infographics) that support messaging.
• Lead the digital Marketing & Communications strategy, including social media, email Marketing & Communications, and online advertising campaigns.
• Oversee social media channels, ensuring that content is relevant, timely, and engaging.
• Analyze digital Marketing & Communications performance, using tools like Google Analytics and social media insights, and adjust strategies to optimize engagement.
• Stay up-to-date with emerging digital Marketing & Communications trends and integrate new technologies into the Marketing & Communications strategy as appropriate.
• Oversee the planning, coordination, and execution of Marketing & Communications-related events, conferences, webinars, and community outreach programs.
• Ensure events align with the organization’s goals and contribute to brand awareness and stakeholder engagement.
• Manage sponsorships, partnerships, and collaborations for events and other community engagement activities.
• Manage the relationships and contracts with identified partners and service providers.
• Facilitate and maintain effective stakeholder and business relationships through appropriate relationship building, networking and reporting activities.
• Represent the organisation to stakeholders, associates and partners and maintain professional, effective and amicable relationships to ensure that CETA’s interests are upheld.
• Liaise on a regular basis with all third parties and ensure that business.relationships are maintained.
• Address problems that are identified in the most appropriate manner.
• Investigate problems and find suitable solutions.
• Deal with customer queries and escalated issues from the unit.
• Build and lead an effective and cohesive team through the effective management of unit resources.
• Drive the implementation of talent acquisition, succession planning, development, and retention strategies for the unit.
• Ensure the enhancement of relevant knowledge and skills through continuous coaching, mentoring and nurturing of talent in the business unit.
• Create a high-performance culture and manage team performance effectively by translating and communicating the annual performance goals and measures into individual work plans based on agreed upon objectives.
• Ensure the working environment contributes to improving employee engagement, recognition and increased productivity.
• Ensure the management of poor performance and disciplinary matters in line with the CETA’s policies and procedures.
• Ensure all business activities adhere to relevant legal, regulatory, and industry standards.
• Prepare and submit regular reports on compliance status, highlighting any potential risks or areas of non-compliance to executive management.
• Perform ongoing risk assessments to identify and evaluate internal and external risks that could impact operations.
• Work closely with the Executive Manager to implement risk controls and ensure alignment with organizational risk management goals.
• Monitor the progress of risk mitigation activities and escalate issues that require higher-level intervention.
• Manage internal audits to assess the organization’s compliance with regulatory standards and internal policies.
• Stay informed about regulatory changes and ensure that internal policies and procedures are updated promptly.
• Communicate policy updates and regulatory changes to relevant teams and ensure timely implementation.
• Build and lead an effective and cohesive team through the effective management of divisional resources.
• Drive the implementation of talent acquisition, succession planning, development, and retention strategies for the division.
• Ensure the enhancement of relevant knowledge and skills through continuous coaching, mentoring and nurturing of talent in the business Division.
• Create a high-performance culture and manage team performance effectively by translating and communicating the annual performance goals and measures into individual work plans based on agreed upon objectives.
• Ensure the working environment contributes to improving employee engagement, recognition and increased productivity.
• Ensure the management of poor performance and disciplinary matters in line with the CETA’s policies and procedures.

COMPETENCIES:

1.Core Competencies:

• Agility
• Result-Orientated
• Integrity
• Respect
• Professionalism
• Stakeholder Management

2. Leadership Competencies

• Accountability
• Strategic Management
• Financial Management
• People Management
• Risk and Compliance Management
• Change Management

3. Technical Competencies

• Writing and Editing Skills
• Market Research
• Graphic Design Software
• Graphic Design
• Content Development
• Brand Management

4. Enabling Competencies

• Attention to Detail
• Creativity and Innovation
• Analytical Thinking
• Listening Skills
• Collaboration
• Adaptability