Pay-Per-Click Specialist, Midrand

Pay-Per-Click Specialist Our client based in Midrand - Gauteng are looking for a results-driven Pay-Per-Click Specialist to create, manage, and optimise high-impact digital campaigns across paid and organic channels. The successful candidate will bring strong expertise in PPC, SEO, analytics, and conversion optimisation, together with a data-led mindset and the ability to drive measurable growth through continuous testing, reporting, and performance improvement.Key Responsibilities

Create, manage, and supervise high-impact digital marketing campaigns from inception to execution. Develop and implement platform-specific strategies for Google Ads, Meta Ads, LinkedIn campaigns, and organic search growth. Monitor campaign performance and implement ongoing optimisation to improve traffic, conversions, and return on investment.Plan, implement, and measure experiments, A/B tests, and conversion optimisation initiatives. Analyse campaign, website, and attribution data to support performance-focused decision-making. Ensure accurate conversion tracking, tagging, and campaign measurement across digital platforms and assets.Drive SEO initiatives to improve search visibility, web traffic, and organic search growth. Prepare clear performance reports and communicate actionable recommendations to stakeholders. Requirements and Experience

Minimum 5 years of experience in digital performance marketing, PPC, SEO, or a closely related field. Proven hands‑on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Strong working knowledge of GA4 for performance analysis and attribution. Solid understanding of conversion tracking, tagging concepts, and campaign measurement.Strong understanding of paid media algorithms, bidding strategies, auction models, and search engine optimisation principles. Proven experience in implementing SEO initiatives that increase web traffic and organic search growth. Experience with Power BI, Looker Studio, or similar reporting tools will be advantageous.Skills

Experience with content management systems, including WordPress. Extensive knowledge of search engine algorithms and digital performance best practices. Experience in monitoring metrics, analysing data, and producing performance reports. Proven track record of delivering PPC and SEO initiatives that increase traffic, conversions, and overall digital growth.Strong strategic thinking, analytical ability, and reporting skills. Qualifications

Google Analytics Certification and a recognised digital marketing or paid media certification will be advantageous. Person Requirements

Results-driven and highly energetic. Creative, innovative, and solutions-oriented. Excellent attention to detail. Strong communication and interpersonal skills. Organised and methodical in approach. Able to work effectively in a fast-paced environment. A self-starter who takes ownership of their work and delivers with accountability.If you are passionate about digital performance marketing and have a proven track record of delivering measurable results across paid and organic channels, we encourage you to apply.

#J-18808-Ljbffr