Customer Marketing Manager, Midrand

Customer Marketing Manager– South Africa

About the Role: We are looking for a dynamic and experienced Customer Marketing Manager to join our Africa cluster team. Reporting to the Africa Cluster Marketing Director, this role is critical in shaping and delivering integrated marketing strategies that drive sales growth and expand market share across in-store and online channels. The individual will act as the key bridge between Brand, Sales, and our retail partners, ensuring seamless execution of shopper-focused initiatives that deliver measurable business results. This is a leadership role, managing a team of six customer marketing professionals across the Africa cluster, with travel required.Key Responsibilities

Lead, coach, and develop a high-performing customer marketing team across the Africa cluster. Drive the development and execution of omnichannel customer marketing strategies aligned with Marketing and Sales. Build compelling trade narratives to strengthen customer partnerships and drive growth.Identify and activate opportunities across in-store and e-commerce platforms to boost shopper engagement and conversion. Own and manage customer marketing budgets, ensuring strong ROI and informed future investment decisions. Partner with Finance and Net Revenue Management to support pricing strategy development.Lead the creation of impactful in-store marketing programs and promotional packs. Use data and insights such as Nielsen and retailer analytics to identify opportunities in distribution, pricing, and promotions. Lead channel strategy development across markets. Play a key leadership role in the S&OP process, ensuring alignment between marketing plans and sales execution. Stay ahead of industry trends and shopper insights to inform strategy. Qualifications

10+ years’ experience in marketing, customer marketing, or trade marketing. Proven experience leading and developing teams. Strong background working with retail customers. Experience with analytics tools such as Nielsen and retailer platforms. Strong analytical mindset with the ability to manage performance through data.Strategic thinker with excellent project management skills. Strong business acumen and negotiation capability. Excellent communication and stakeholder management skills. Ability to influence across senior leadership and operational teams. Solid understanding of route-to-market strategies. Strong planning, organization, and relationship-building skills.Benefits

Competitive benefits package. Collaborative, inclusive, and purpose-driven work environment. Opportunities to grow within a global, market-leading organisation. Inclusion&Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive. We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment.

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