Digital Marketing Analyst, Agency or Ecommerce Background, Durban

Reporting to: Director of Performance

About the Role Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. We have a unique role for a performance marketing analyst / manager to work at the cutting edge of e-commerce, social commerce and AI, who will suit a self starter which is keen to leave their mark in data and marketing.

Campaign Data Management

Support account managers to ensure they have relevant data for client performance

Optimise and automate analysis processes to maximise return for client and identify for account managers where they are gaps in performance

Provide data transparency through reports from senior to junior staff, and clients

Lead paid social opportunities within the business and shape data and performance communications in the agency

Evangelise data story telling

AI and Revenue Generation

Build an AI and data pipeline that enables the team spot revenue and costs opportunities

Build opportunities into plans for clients and present ideas back to clients

Explore and implement AI agent solutions to improve efficiency in reporting, research, and campaign management.

Support data integrity across platforms, ensuring consistency and accuracy.

Ensure data security is a top priority for all clients

Skills&Experience

Strong knowledge of paid social platforms (Meta, TikTok, Google Ads).

Proficiency in SQL and Python for data analysis and automation is a plus

Experience with APIs and data integration.

Strong Excel/Google Sheets skills.

Understanding and demonstrated usage of of AI LLM and agent frameworks is required

Experience or knowledge of building or deploying AI agents for automation, data analysis, or research tasks would be a plus

Ability to understand marketing data and translate into actionable recommendations.

Experience in building data pipelines is a plus

Experience in an agency setting, e-commerce or digital brand is a plus.

Personal Attributes

Analytical thinker with attention to detail.

Problem-solver with a focus on efficiency.

Curious about AI applications in marketing and operations.

Comfortable working independently and with cross-functional teams.

Excellent written and verbal communication skills

Self starter

Core Benefits

Competitive salary , benchmarked to experience and performance

Performance-related bonus / commission

aligned to commercial impact

28 days holiday + bank holidays

Hybrid working

with offices in London and Manchester

Flexible working hours

– we care about output, not clock-watching

Growth&Career Development

Clear progression paths

with responsibility early

Regular performance reviews

focused on development and impact

Direct exposure to high-growth brands

across the UK, US and EU

Opportunity to work at the

cutting edge of TikTok Shop and social commerce

Financial&Lifestyle Perks

Company pension scheme

Monthly wellness allowance

(gym, fitness, mental wellbeing or similar)

Team socials and events

throughout the year

Staff discounts

across our brands and partners

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