Junior Marketing Manager, Johannesburg

A global exhibition and conference company that produce industry specific conferences and build massive exhibitions around them require a Junior Marketing Manager to assist Marketing Managers to cost-effectively and creatively market events to standard and deadline – in order to optimise delegate, sponsor, exhibitor and visitor numbers/revenue and ultimately achieve the organisation's objectives.

Minimum Requirements:

• Marketing Degree

Duties and Responsibilities and Performance Outcomes:

1. Research and analysis for each event – Assist MM to undertake national/global market research to ensure the best quality marketing profiles, marketing channels and strategies

• Research and compile accurate and comprehensive target market profiles
• Produce full competitor event analyses
• Compile an in-depth review of past campaigns and response rates
• Identify appropriate external marketing channels – publications, associations, websites
• Bring details of 5 competitor events globally and 5 industry articles to all project brainstorms

1. Manage and grow the database – Assist MM to ensure targeted research and other data build for your events is strategically correct and on time

• Make selections from the database
• Monitor and support list researchers' performance and database growth
• Monitor List Track
• Analyse database performance and improve weak areas - source two prospect lists per month/3000 contacts

1. Creative and strategic marketing – Assist MM in using marketing briefs from conference managers to brainstorm, create and implement integrated marketing plans and budgets

• Devise and manage design and advertising concepts
• Edit, write and proof copy
• Innovate standard marketing campaigns and mailing piece formats
• Run PR campaigns - at least 1 published PR article per event
• Conference ROI of 3

1. Budgeting, cost control and supplier management – Assist MM to create and adhere to marketing budgets and always work to minimize costs

• Develop and implement event marketing plans within specified budget
• Write and monitor marketing budgets
• Manage suppliers and minimise marketing costs

1. Business development, joint promotions and sponsor marketing – Develop, make the most of and nurture relationships with event marketing partners

• Negotiate and fulfil OP and association contra deals; minimum 2 OPs per event
• Develop relationships with OP's, sponsors, endorsers and exhibitors
• Continuously generate exhibition sales leads
• Acquire 500 names from sponsors
• Produce a sponsor marketing manual for level 2/3 events and assist with sponsor branding at events
• Use sponsors' marketing channels (web, newsletters, databases)
• Manage or create the official catalogue at exhibitions

1. Manage and delegate sales – Assist MM to work closely with the delegate sales manager to ensure marketing and delegate sales are working optimally together for your events

• Coordinate the calling schedule with delegate sales managers
• Thoroughly brief delegate salespeople with the conference manager
• Follow up status of campaigns weekly and act on feedback from delegate sales

1. Traffic management and fulfilment – Assist MM to ensure design, print and mailing fulfilment run smoothly and on time and that mailing pieces are of the highest quality

• Achieve final copy to mail date within 7 working days
• Achieve 16 weeks lead time average for conference promotion
• A minimum of 3 mailings
• Meet all promotion deadlines as per event business plans

1. Internet strategy – Assist MM to fully utilize the marketing opportunities presented by the internet.

• Set up/maintain and develop websites; websites up within 1 week of business plans and update weekly
• Source and manage Internet links and content
• Promote the organisation and their events via their portals, emails and e-newsletters as well as through external sites
• Run a search marketing campaign for each event

Core Competencies:

1. Puts First Things First – Focuses on what is important and is disciplined in planning, addressing priorities, and delivers to the highest standards

• Focuses on what is important and prioritises own time accordingly.
• Plans in advance and takes account of possible ‘roadblocks'.
• Works in a methodical, structured and organized manner and adheres to policies and procedures.
• Achieves results by managing time effectively (spending at least 50% of time in ‘Quadrant
  2' – planning, seeking opportunities, preparing, crisis prevention, building relationships).
• Consistently achieves targets and meets deadlines.
• Maintains a desired ‘work / life' balance

1. Customer Focus – Strives to consistently exceed the expectations of clients and colleagues alike

• Is motivated and driven by providing the highest standards of service.
• Continuously seeks ways to raise levels of customer service.
• Seeks feedback, acts on information and ensures service standards are improved.
• Builds lasting and mutually beneficial relationships

1. Team Player – Is supportive, respectful and demonstrates a positive regard for others. Works effectively as part of a team and leverages off others' strengths

• Is an effective team player – exchanges learning, best practice, builds on others ideas and elicits ideas to the benefit of the team.
• Promotes inter-departmental collaboration.
• Maintains effective team relationships by demonstrating an interest and seeking to understand others.
• Builds and maintains a fun and positive work environment.
• Lives by the Organisation's Operating Principles in all things said and done.
• Recognises and leverages others' strengths to secure a better outcome for the team.

1. Being creative – The ability to generate new ideas, think innovatively and use creative tools and lateral thinking to secure business advantage

• Generates innovative and creative ideas in terms of processes, systems, methodologies, products, practices and services
• Demonstrates an open-minded approach to other's ideas.
• Is comfortable in dealing with abstract and conceptual issues.
• Is inquisitive, curious and eager to learn.
• Identifies, develops and applies best practices.
• Is innovative in solving problems and seeking new solutions
• Uses and promotes creative tools and lateral thinking techniques e.g. mind mapping, brainstorming, da Vinci's core learning principles

Skills Required:

• Direct marketing principles, processes and channels
• Copywriting fundamentals
• Understand marketing processes and standards
• Application of technology to secure best marketing outcomes
• Budgeting
• Negotiation principles
• Understand marketing systems

Package on Offer:

• Negotiable (based on qualifications and experience)