Group Marketing Manager, Johannesburg

Our client in the Automotive Industry, Sandton, is looking for a Group Marketing Manager.

Minimum qualifications:

• Bachelor's degree or equivalent in Marketing.
• Member of the DMASA (Digital Marketing Association SA) or equivalent

Experience:

• At least 3 years of prior experience in senior marketing management capacity roles with the ability to drive brand success, showcase results through impactful ROI'S with digital marketing being at the forefront of driving business achievement and sales

Critical on the Job Skills Synopsis:

• Ability to develop and implement strategies, systems and processes. 
• Excellent people management and engagement capacity
• Budget and operational management 
• Reporting and analytics
• Ability to embrace new ideas and processes and execute thereof
• Deadline driven - ability to meet targets
• Proven track record of driving results
• Lead generation - Data driven decision making
• Paid advertising management to reach sales targets
• Excellent digital media ability
• Copy and Visual storytelling skills
• SEO, strategy, analysis and optimization
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google AdWords 
• Solid experience with various CRM software

Digital Literacy:

• SEO · CRM
• Google Analytics · Data Studio
• Multichannel social media skills (LinkedIn, Facebook, Instagram, YouTube) · Adobe Suite
• SEMrush

Role Descriptor:

Group Marketing Manager holds the ultimate responsibility to develop and execute on the company's marketing, digital and communication strategies with the aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.

Responsible for the preparation of strategies, annual marketing budgets, plans, brand management, lead management and continuously analyze the market and competitors, staff management and growth and meeting the business and brand KPI's set. Reviewing and reporting on all areas of the marketing portfolio on a monthly, quarterly and annual basis to identify success, growth and areas of improvements.

Our touch points for success would be to ensure access, engagement, collaboration, customization and connection internally and externally to ensure marketing success.

Key areas of responsibility aligned to KPI:

1. Strategy and Budget Development and Execution
2. Digital Marketing & SEO Management
3. Paid Advertising & Lead Management
4. Brand & Community Management
5. Customer Retention
6. Staff Management and Development