Remote Webinar Expert – Gehi & Associates, Johannesburg

· Plan, manage, coordinate and execute all webinars programs & initiatives.

· Conduct, gather and analyze market research to identify new opportunities.

· Evaluate current strategy and identify weaknesses.

· Develop and implement guidelines and protocols for conducting webinars.

· Select and implement the most appropriate web conferencing technology.

· Create, maintain and execute a webinar schedule.

· Organize registration and follow up for each webinar.

· Work closely with other marketing organizations to ensure the successful promotion of all webinars.

· Develop benchmark criteria to measure the effectiveness of the webinar program and implement improvements as required.

· Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives.

· Measure the success of each webinar and report the results to management.

· Educate staff and prepare key messaging and presentation material.

· Work with speakers and marketing to determine the most important points to market the webinar.

· Review presentation materials and offer feedback to speakers.

· Maintain accurate database and frequent contact with pool of speakers and subject matter experts.

· Provide training to presenters and organize the preconference planning call.

· Conduct webinar promotions to drive audience registration (banner ads, Google Ad campaigns, social media, co-marketing, etc.).

· Post webinar surveys, polls and act as a moderator (if necessary).

· Record webinar sessions and edit audio for on-demand webinars.

· Distribute presentations and participate in conversations across a variety of channels (Online & Offline including social media properties).

· Follow up with webinar attendees.

· Develop unique value propositions and business partnerships that are targeted toward key customer segments.

Job Requirements

· University degree or college diploma in business or computer science.

· A track record of performance excellence meeting targets and objectives.

· Excellent communication, organizational and writing skills.

· The ability to manage multiple priorities and demanding timeframes.

· Knowledge and deep understanding of webinar technology.

· Must have the ability to create editorial content at a moment’s notice.

· Experience in advertising and event marketing a must.

· Proficient with Microsoft Office products.

· Ability to integrate webinars into broader sales & marketing campaigns.

· Proficient with social media tools such as Twitter, LinkedIn and Facebook.

· Familiarity with HTML and Dreamweaver.

· Ability to be a proactive and savvy communicator.