Copy Writer, Johannesburg

Copywriter & Content Specialist – Luxury Hospitality Group – Johannesburg, Gauteng

Kendrick Recruitment is currently seeking a sharp, curious, and highly skilled Copywriter & Content Specialist for the Johannesburg support office of a proudly South African, family-owned luxury hospitality group with a portfolio spanning iconic game reserves and boutique hotels across South Africa.

This is a high-output, hands-on content role for a writer who genuinely loves the craft. The successful candidate will produce quality copy consistently across multiple formats and workstreams, from AEO-optimised web authority content and long-form editorial to trade communications, brochures, and press releases.

The team is small, fast-moving, and deeply values strong writing. Every word produced is considered a guest touchpoint, and the standard reflects that.

Please note: Candidates currently based in Johannesburg will be given strong preference. This is a live-out position.

Minimum Requirements:

• 3 to 5 years’ professional copywriting experience with a strong and varied portfolio
  
• Demonstrated ability to write across multiple formats including digital, editorial, trade, and print
  
• Proven experience writing website copy with a strong understanding of SEO principles
  
• Working knowledge of, or genuine interest in, AEO/GEO (Answer Engine Optimisation / Generative Engine Optimisation)
  
• Strong research capability with the ability to produce factually grounded and specific content on complex topics including conservation, ecology, geography, and luxury travel
  
• Experience adapting tone and writing style for different audiences and communication channels
  
• Familiarity with Google Analytics and Google Search Console
  
• Comfortable working within a CMS and managing website copy workflows
  
• Excellent command of British English with strong grammar, structure, and editorial precision
  
• Familiarity with AI tools as drafting and research accelerants while maintaining editorial quality
  
• Experience within luxury hospitality, travel, conservation, or lifestyle sectors advantageous
  
• Stable work history with a portfolio of published work
  

Key Responsibilities:

Website & Digital Authority Content

• Write and maintain AEO-optimised website copy across the group’s portfolio of properties
  
• Develop permanent authority sub-pages and FAQ-structured content designed to surface in AI answer engines and search features
  
• Produce question-led, entity-rich content demonstrating knowledge of properties, wildlife, conservation, and locations
  
• Refresh and update existing website copy to ensure continued accuracy and AEO alignment
  

Brand Copywriting & Channel Content

• Produce copy for brochures, sales collateral, email campaigns, in-room materials, and print advertising
  
• Write video scripts, YouTube descriptions, and presentation content as required
  
• Draft press releases, award submissions, and media-facing materials
  
• Write charity and event copy including auction lots and gala materials
  
• Produce internal communications and operational content as required
  

Blog & Editorial Content

• Produce well-researched, long-form blog posts across the portfolio covering wildlife, conservation, destinations, food, design, and sustainability
  
• Write according to a defined editorial calendar supporting both SEO and AEO content goals
  

Trade Communications

• Write and maintain a regular cadence of trade communications including newsletters, property updates, offers, and seasonal campaigns
  
• Produce copy for monthly promotions and rate-based campaigns across the portfolio
  
• Maintain consistency of message and accuracy across all trade channels
  

Who You Are:

• Intellectually curious with a natural instinct to research thoroughly before writing
  
• Editorially rigorous with strong attention to detail and clarity
  
• Adaptable and capable of shifting tone between different formats and audiences
  
• Self-directed with strong time management and deadline discipline
  
• Honest and solutions-driven when identifying areas where content can be improved
  
• Genuinely interested in conservation, South African heritage, and the luxury travel industry
  

Package:

• Market-related salary
  
• Live-out position based in Johannesburg
  

Candidates who feel they meet the above requirements are invited to apply with an updated CV, covering letter, portfolio of published work, and a recent head-and-shoulders photograph.

Please note: If no feedback is received within 7 working days, kindly consider the application unsuccessful.