Writer, Johannesburg

The writer will be responsible for the production of editorial and PR content within Ogilvy Public Relations South Africa. He/She needs to be innovative and live up to the challenges of a demanding yet rewarding media relations portfolio.

Main Job Tasks and Responsibilities

Working closely with the Editorial Director, Business Unit Direction and client service teams he/she will be required to develop and identify media opportunities, story angles, editorial content, PR media releases, features, opinion articles and surveys/advertorials as well as internal and external communications for clients; In-depth knowledge of the media landscape with the ability to specify the role of each medium (media) – why it has been chosen and what it will do for any campaign; Setting overall communication objectives, by medium reach and frequency targets; Assist in developing content strategies that gives the direction in terms of content and timings; Develop and implement a media interaction programmes for clients; Where necessary, work with the MD to develop media strategies; Constantly up-to-date with the news Develop and maintain strong media relationships with media outlets

Skills Required

Develop media opportunities for clients; Ability to work up usable news angles appropriate to client objectives and media audiences Excellent editorial and creative writing skills Sound skills in Microsoft Office Suite; Good analysis and interpretation skills; Ability to work with speed under pressure – accurately; Attention to detail Responsible and reliable

Knowledge required

Media environment; Knowledge and understanding of Consumer client’s business Productive, (must be a self starter, be able to work alone) Interrogation of target markets and understanding the consumer Fully proficient on local media trends and international trends Flexible Proactive