Senior Copywriter, Johannesburg

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Senior Copywriter

role at

Publicis Groupe Africa .

Overview We are seeking an experienced and conceptual Senior Copywriter to develop award‑winning, impactful creative content for one of South Africa’s most recognised automotive brands—Toyota. With a primary focus on above‑the‑line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, and digital platforms. This role requires strong conceptual abilities, strategic thinking, and writing skills. As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high‑standard, brand‑building work.

Responsibilities

Content Creation: Develop compelling copy for TTL campaigns, including TV, print, radio scripts, digital ads, and social media content.

Concept Development: Collaborate with an Art Director and Creative Director to create innovative ideas that resonate with the target audience and meet client objectives.

Award‑Winning Creative: Drive creativity to develop brand‑building, award‑winning campaigns.

Cross‑Platform Adaptability: Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style.

Collaboration: Work closely with the Art Director and Creative Director, while also partnering with strategy and marketing teams to align content with campaign objectives.

Mentorship: Guide and mentor junior copywriters, providing feedback to maintain creative excellence across the team.

Market Relevance: Develop creative work tailored to local markets in South Africa, Namibia, and Botswana.

Campaign Execution: Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life.

Qualifications

Minimum 7 years of professional copywriting experience within a creative agency.

Strong conceptual thinker with a proven portfolio showcasing creativity, craft, and integrated campaign work.

Exceptional writing and editing skills, with a keen eye for detail and a passion for producing high‑quality, engaging copy.

Automotive experience is advantageous but not required.

Awards or recognition in advertising and creative circles are highly desirable.

Tertiary qualification in branding, advertising, or copywriting is advantageous but not required.

Additional Details

Seniority level: Not Applicable

Employment type: Full‑time

Job function: Marketing, Public Relations, and Writing/Editing

Industry: Advertising Services

Location: Johannesburg, Gauteng, South Africa (approximately); Opportunities across South Africa, Namibia, Botswana

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