Brand Manager- CNS, Johannesburg

At Dr Reddy's "Good Health Can't Wait" By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire and make a difference for their community and every community.

Diversity, Equity&Inclusion At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.

Job Description Job Summary We are looking for a dynamic Brand Manager to drive sales growth and elevate the brand image of Dr Reddy's in the country's branded markets. Your role will involve developing and implementing short and long-term strategies, including product and digital initiatives, based on market research insights and in collaboration with key opinion leaders. This position requires effective management of marketing budgets, adherence to positioning strategies, and compliance with country regulations to achieve objectives of increasing market share and brand performance.

Roles&Responsibilities

Size the opportunity of micro segments, evaluate and create engagement plans, build Customer Decision Journeys, identify and prioritize leverage points, establish market share and prescription objectives, develop detailed Brand and budget plans, understand and utilize channels and tools influencing the consumer funnel, track promotion trends, build Omni-channel promotion strategies, create specialized content, obtain approval from Marketing Manager and take corrective actions if necessary.

Establish promotion strategies, decide on promotional materials and key messages, create various promotional tools, collaborate with art designers, test brand materials, work with creative agencies, coordinate planning of articles, manage the annual budget, ensure proper P&L management, and review final art for materials to ensure compliance with campaign guidelines.

Implement and monitor action plans, conduct Root Cause Analysis for non-compliance with KPIs, attend sales review meetings, collect feedback for campaign adjustments, gather competitive intelligence and ensure compliance with legal and ethical standards in marketing activities independently.

Engage with Key Opinion Leaders (KOL) to identify unmet needs, analyse market and competitor data, and prepare business cases based on market trends.

Define long-term portfolio goals and strategies, develop algorithms for brand portfolio success, and create financial forecasts.

Understand and apply effective digital communication principles, utilisation of diverse digital channels and tools to plan and promote, tracking the latest trends and performance indicators to evaluate digital marketing campaigns.

Develop and refine a multi-channel promotion strategy, tailor specialised content for diverse target audiences and leverage insights to adapt campaigns accordingly.

Stay updated on e-commerce trends, analyse web KPIs, optimise promotional tools, and assess effectiveness of digital strategies through regular evaluation and adjustment.

Contribute to conceptualising and planning Sales Force Effectiveness (SFE), support SFE specialists and teams, monitor brand concern reports, discuss actions with sales leaders, and provide input for Root Cause Analysis (RCA) to address marketing plan execution challenges and drive action plans for regions falling short of KPIs.

Collaborate with external stakeholders to align on company goals, plan activities with scientific organisations, coordinate specialised press articles, and communicate ideas to management.

Establish collaboration plans with KOLs, develop brand strategies, measure action plan effectiveness, maintain trust in business interactions, engage with medical experts for brand planning, consider stakeholder needs, adhere to legal regulations, and stay updated on medical trends.

Communicate brand values to KOLs, manage contracts, address inquiries from KOLs, and plan their participation in events.

Plan and oversee scientific research aligned with brand strategy, choose research parameters, and ensure proper execution for future utilisation.

Prepare and update presentations and training materials for Sales Force cycle meetings, ensuring alignment with the company's strategy and objectives.

Conduct training sessions, address objections, and organise educational plans with KOLs to enhance the marketing knowledge of the Sales Force.

Initiate meetings with the Training Department to develop strategic guidelines and continually assess SF training needs for effective performance improvement.

Demonstrate a proactive approach to seize market opportunities, explore new segments and geographies, leading to a multi-year growth plan, outpacing competitors, and enhancing brand leadership.

Ensure meticulous planning and execution of marketing activities, including brand campaigns, events, and new product launches, remaining adaptable and responsive to feedback.

Establish strong rapport with sales teams, inspire them to execute marketing objectives effectively, influence management to invest in the brand, and secure necessary support for generating demand in the market.

Utilise insight-driven, cost-effective marketing campaigns tailored to address customer pain points and leverage customer segmentation approaches, prioritising speed and innovation in new product launches, fostering external partnerships to enhance patient services.

Ensure month-over-month sales and profitability targets are met, conduct regular reviews with the sales team to identify improvement areas, analyse key performance indicators, and conduct A/B testing to optimise communication effectiveness for improved conversions.

Utilise analytical skills to identify growth sources, apply therapy knowledge to differentiate brand communication, execute with optimal budget utilisation, and gather stakeholder feedback for execution evaluation.

To report product complaints (adverse events&product technical complaints) and medical information queries for all DRL products as per internal processes.

Qualifications Educational qualification : Degree in Marketing/Science/Finance/Business Administration

Minimum work experience : 5+ years in Brand Management role with experience in Neuro-Psychiatry products and relevant customers/specialities.

Skills&attributes

Business acumen, advanced capabilities of marketing and digital tools.

Knowledge of federal advertisement laws.

Ability to interpret market data and gain marketing insights from various resources.

Ability to lead cross-functional projects.

Intermediate level ability to communicate (oral and written) in English.

Leadership skills and a team worker.

Good analytical, presentation and negotiation skills.

Understanding how to use channels and tools influencing consumer funnel.

Understanding of effective communication principles in the digital space.

Understanding of KPIs of digital tools (clicks, impressions, views).

Understanding of e-commerce platforms business models (market place, aggregator, pure e-pharmacy, pharmacy chain web site, etc.), market trends and value chains.

Knowledge of therapy, market and competitors to create differentiated brand communication.

Benefits Offered At Dr Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy are on par with the best industry standards, including joining&relocation support, family support (maternity&paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture Ask any employee at Dr Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo and guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives, empowering them to stay fit.We foster a culture of empathy and dynamism. People are at the core of our journey. They are supported by an enabling environment that nurtures individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose andvalue system, they can make magic.

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