Paid Media Specialist, Johannesburg

Responsibilities

Keep up to date with paid search advertising trends, techniques and industry related software Conduct detailed competitor research Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns Set‑up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channelsUtilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns Monitoring keyword bids and daily/monthly budget caps Reporting on quality scores, impressions, click‑through rates, and other account metrics Collaborate with agency team to ensure all activity is complementary, e.g., landing page split testing, tweaking and optimisation to deliver best possible click‑through and conversion ratesConduct A/B testing to improve landing pages, ad copy, keywords, and bids Optimise campaigns to improve client ROI Be able to create audiences and target them appropriately in relevant campaigns Have the ability to identify macro and micro conversions and create conversion tracking for those areasHave the ability to create campaigns on Search, GDN and YouTube Monitor campaign results, analyse key metrics, optimise click‑through and conversion rates and create and review daily, weekly, monthly reports for clients Build relationships with external representatives from Google, Facebook, etc.Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals Participate in client monthly status meetings Qualifications

4 years’ experience in a Search environment / Search Campaign Manager Experience in managing big budget campaigns R1M+ a month Strong grasp of numbers – analytically minded Performance driven / focused Ability to identify issues and problems, generate solutions and choose appropriate alternativesAbility to write comprehensive insights Time management skills and the ability to meet deadlines A keen eye for detail Strong written and verbal communication The ability to work well in a team as well as independently and responsibly A passion for the online industry A true paid search enthusiastComfortable with data analysis and particularly strong on Excel Technical Requirements

Certified in Google Ads– including Search, display, video, Google Shopping,&Mobile Certified in Google Analytics GMP (Willing to up‑skill) Google Tag Manager (Willing to up‑skill) Google Data Studio reporting design Mindset

A can‑do, will‑do, win‑win attitude First‑class organisational and people skills Innovative and ground‑breaking ideas to help grow client business Avid learner Energetic Self‑starting Team player Confident Well presented Progressive Forward thinking Adaptable Technology savvyWilling to challenge the status quo and be an industry leader

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