Marketing Manager | Luxury Property Group | Johannesburg | Lb

Marketing Manager– Johannesburg – Luxury Property Group

Salary: Negotiable (DOE) Role Overview An exciting opportunity for a strategic and hands‑on Marketing Manager to join a luxury property group in Johannesburg. This senior role requires a strong balance between strategic planning and operational execution, with responsibility for driving brand growth, lead generation, and revenue-focused marketing across multiple channels.Key Responsibilities

Marketing Strategy&Planning

– Develop and implement annual marketing strategies aligned with business goals, translate strategy into detailed quarterly and monthly marketing plans, define KPIs, objectives, timelines, and budgets for all campaigns, ensure alignment of marketing strategy across all departments. Content&Multi-Channel Marketing

– Manage digital and traditional marketing channels (social media, email, website, print, PR, direct mail), oversee content calendars and production schedules, ensure consistent brand messaging across all platforms, collaborate with agencies, freelancers, and creative partners. Brand Management&Compliance

– Act as brand guardian ensuring correct application of brand guidelines, review and approve all marketing materials, conduct regular brand audits and quality control checks, provide brand training and guidance to internal teams. Lead Generation&Revenue Growth

– Develop and execute lead generation strategies focused on direct bookings, manage SEO, SEM, paid social, display advertising, and email campaigns, optimise conversion rates and lead nurturing programmes, collaborate with sales and revenue teams to improve performance, analyse customer behaviourand booking trends.Cross-Departmental Alignment

– Ensure marketing strategy is clearly understood and executed across teams, work closely with department heads to align objectives, provide marketing support across operations and sales functions, ensure brand promise aligns with guest experience delivery. Reporting&Performance Management

– Track and report on marketing KPIs and campaign performance, produce data-driven insights and recommendations, monitor budgets and identify variances, conduct post-campaign analysis and optimisation. Team Leadership&Development

– Manage, mentor, and develop marketing team members, delegate workloads and oversee task execution, conduct performance reviews and training, assist in recruitment and onboarding, foster a high-performance, collaborative team culture. Requirements

7–10 years’ marketing experience (minimum 2 years senior level) Experience in hospitality, travel, or luxury property sectors advantageous Proven track record in digital&traditional marketing Strong experience in lead generation and revenue-focused marketing Knowledge of SEO, SEM, paid social, email marketing, PR, and print media Experience with CRM, marketing automation, and analytics tools Strong leadership, communication, and stakeholder management skills Ability to manage multiple projects under pressureStrong understanding of brand management and consistency Desirable

Degree in Marketing / Communications / Business CIM or digital marketing certifications Experience in luxury hotels, resorts, or property groups Knowledge of revenue management and integrated marketing campaigns

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