Brand Manager, Randburg

Entyce Beverages

is part of AVI Limited and combines the strengths of well‑known and much‑loved South African tea, coffee and creamer brands such as Five Roses, Freshpak, Trinco, Frisco, Koffiehuis, Ellis Brown, and House of Coffees. Our two factories in

Durban

and

Isando

keep these favorites coming, with products that land on tables in millions of homes every single day.

Shape the Future with Us!

A rewarding opportunity awaits a skilled

Brand Manager

at

Entyce Beverages

in

Bryanston, Johannesburg . This role will be handling the tea portfolio. We are looking for an innovative, detail orientated Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization in of the portfolio.

Reporting Structure

Reports to:

Marketing Manager

Key Areas of Impact Deliver performance targets for portfolio across all target brands

Ongoing market and industry analysis to provide recommendations for brand development

Ongoing review of portfolio activity effectiveness to update or change plans as required

Budgeting&forecasting

Deliver local portfolio and brand strategy

Insights from pulling together existing research, market trends (global&local), competitors and internal data

SWOT analysis

Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends

Portfolio positioning– Identify how our brand is positioned in the market

Develop brand plans/brand strategy for profitable company growth

Development of 3-year portfolio strategy

Deliver consumer communication strategy

Define and manage brand positioning and communication strategy using a variety of media

Prepare/Review all promotional, advertising, media, research and R&D briefs

Participate in media strategy process, agreement&delivery of plans

Develop and execute marketing campaigns aimed at communicating our brand message

Maintain relationships (both internal and external partners)

Monitor communication/promotional spend

Management of all New Product Development projects

Development of commercial rational and justification

Project management of all new product development projects

Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products

Implement launch and launch support plan

Participate in monthly marketing&NPD meetings

What It Takes to Succeed Experience that set you up for success

A minimum of two (2) years' experience as a Brand Manager gained in an FMCG environment is essential

Knowledge of IRI / Nielsen data experience required

Qualifications&Certifications that will contribute to your success

A completed commercial degree majoring in Marketing, Business Management, Finance or similar is essential

Additional Requirements that will enhance your impact for success

Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint

SAP knowledge is advantageous

Strong focus on analytical skills (turning data into actionable insights)

Knowledge of consumer, trader, customer, and shopper insights

Knowledge of the NPD process

Advertising experience from briefing to execution

High levels of numeracy

Ability to travel essential

Why Join National Brands Limited (NBL) Join NBL to play a key role in shaping the future of iconic brands and contribute to an environment that values your skills, passion, and drive for excellence. Apply now to make a lasting impact!

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