Channel Manager, Midrand

To build and manage the identity and positioning of an in house self-produced-channel, ensuring resonance with target audiences as per the market intelligence research, thereby meeting the strategic business objectives of the company.

Requirements

Align the channels positioning to the Company and Content Strategy and ensure that the channels strategy is visually realised through content selection, planning and scheduling.

Implement the channel strategy

as per the department and business objectives thereby ensuring competitive advantage as well as maintaining and increasing viewer numbers.

Develop and grow the channels brand

internally and externally

Draft the channels long and medium term plans aligned to the channels editorial and brand promise, and ensure that the plans are approved and implemented.

To continuously review and improve the channels editorial positioning, aligning it to the channels target audience in order to ensure relevance and interest.

To liaise and manage internal stakeholder relationships to ensure awareness regarding Channels is in line with business objectives.

To manage and grow the various channel awareness equally to ensure viewer satisfaction.

To manage and ensure relevance with On Air elements to enable the viewer to identify with the content.

To provide a needs analysis and framework for content requirement in order for Acquisitions to source and negotiate content.

To ensure a clear commissioning brief in conjunction with the relevant stakeholders to ensure end-product is suitable for the platform.

Oversee the production of internal content for the channels and approve all content for broadcast

To ensure that the viewers have a satisfying viewing experience through scheduled programmes to create loyalty with subscribers.

To manage the Channels content inventory, complying with contractual agreements.

To ensure that all properties are utilised to the maximum as per the company's amortisation rule.

To ensure the commercial viability and profitability of the channel

Qualification

Desirable: Media Law as a subject

Experience

Essential: Five (5) to Ten (10) Years experience in the Industry. At least 3 Years experience in the production sector and 5 years experience in various aspects of broadcasting including programming (commissioning and licensing), channel planning and marketing. 2 - 3 Years Supervisory/ managerial experience in broadcasting.

Desirable: Exposure to financial processes and principles.

Knowledge

Understanding of the Broadcast Value chain (Acquisition to broadcast)

Scheduling practice and techniques

Knowledge of the amortisation (optimum utilisation of the inventory)

Knowledge of the Regulatory and Legislator environment pertaining to broadcast and other visual media

Knowledge of the basics of marketing in the broadcast environment from consumer to on-air

Knowledge of the television production process (i.e. Jargon, workflow, media value chain)

Knowledge of viewer ratings and interpretation of industry research reports

Knowledge of broadcast asset / inventory management

Marketing principles and processes (sponsorship/ advertising)

Knowledge and understanding of a multi-channel business environment

Knowledge of converged (new) media and impact on local landscape

Comfortable with working in the Sotho and Nguni languages, written and audio.

Financial principles and processes

Skills

Sound insightful decision making (Judgement skills)

Communication skills (verbal and written)

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