Senior Analyst: New Campaign Model Development, Rosebank

Key Responsibilities

• Develops new models (e.g., propensity, churn, micro segmentation, contact-ability, response, etc.) for campaign analytics that deliver value and/or improve on prior model.

• Builds models that are fit for purpose and operate within performance metrics.

• Optimises future model performance (take up rate, environmental climate, business strategy, model drifts, etc.) against business strategy and actual model performance.

• Stays abreast of new model development techniques and tools (e.g., Random Forests, CHAID, CART, etc.). Measures:

• Successful test and learn iteration cycles.

• Suggestions for techniques and changes to models.

• Feedback from model production environment in Campaign Analytics

• Feedback from model governance forum.

• Delivery of high quality output, in budget and on time, with positive stakeholder feedback (done on a regular basis).

Qualifications

Type of qualification: Honours Degree

Field of study: Mathematical Sciences

Experience : 3-4 Years

Experience Description: Experience in advanced analytics, combined with sufficient knowledge of products and customer behaviour in a financial services environment. Significant exposure to propensity, attrition, CRM and leads management, next-best action and segmentation models, as well as behavioural analysis.

• Knowledge of Coding in Python, SQL advantageous

• SAS Software knowledge

• Basic understanding of technical tools used

• Must have stable wi-fi connection